Below is our finished music video

My Outside Digipak Panels

My Outside Digipak Panels

My Inside Digipak Panels

My Inside Digipak Panels

Please click the image below to view our finished website

Wednesday 15 March 2017

Evaluation Post 5: How did you attract/address your audience?

Using the uses and gratifications theory we were able to appeal to and attract audiences effectively. Click the table below to enlarge:


Audience feedback:

In order to get a gauge on how successful our film opening was and to receive further feedback on it I interviewed 4 people- 2 boys and 2 girls. Below are two videos of some of the people I interviewed during this process:



The students interviewed in these videos were either 16 or 17 and are therefore a apart of one of out primary audiences (16-24 year olds). From these interviews I was able to get a good reflection on improvements we could make and also some of the things we did well. 

Pros:
  1. the cliff hanger moment at the end was done well, due to its clear purpose and good timing
  2. the effect on the titles was chosen well as it fitted into the style of the opening
  3. the low-key lighting was effective as it created a dark theme around the film opening
  4. the build up of suspense created throughout meets the aims we wanted to achieve as it made them feel anxious
Cons:
  1. my acting could have been more convincing in order to portray the characters purpose clearer
  2. we could have revealed more about the antagonist or showed him doing more action in order to show more of him to the audience.
My thoughts:

In my opinion, I think we could have adjusted sound levels a little bit in order to reduce the size of some of the spikes, such as when I open the computer to see the news report; the news ident is a little too loud in comparison to the sound levels which preceded it and this might unsettle the audience, thus affecting their experience when watching it.

Overall, everyone who watched our film opening said they would continue to watch if they could. Furthermore, they were all originally fans of the genre, meaning they fit into another one of our primary audience groups, and they all agreed that our film opening was a thriller/horror film. In conclusion the feedback we received proved to us that we did meet the demands of the brief and the aims we set ourselves.

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